Taking a controversial viewpoint, the band has always been open about their acceptance of certain drugs, in particular, marijuana. That the band ’s biggest fans are part of a drug culture is no coincidence. …We ’re just going to continue being all about the music. “We are really concerned about maintaining the level of credibility and adoration that we had when we were an underground band. ” They are people the band keeps in mind always.
Not so, insists Hexum in Billboard magazine, affectionately describing 311 ’s most devoted fans as “good-natured stoners that like to have fun. It would seem inevitable that all this success would have gone to their heads, and that these five Omaha-bred musicians, who ’ve since moved to California, could easily forget their roots. (Horizons of Rock Developing Everywhere) festival. Furthermore, 311 has been featured in substantially popular rock festivals, including the Warped Tour and the H.O.R.D.E. That same year in July, they found themselves opening for legendary rock band KISS at their Madison Square Garden show. In 1996, they released a behind-the-scenes video of the band on the road which went platinum. The band ’s first three albums sold incredibly well, culminating in the third album selling three million copies. “They were able to build an organic fan base, and … when a band has a core like that and then gets radio, they explode. In Billboard magazine, radio program director Jim McGuinn noted the wisdom of such a strategy. ” Though this was a time-consuming, often exhausting option, it was one that paid off and paid off well. Hexum told Considine that they cultivated their fan base “through touring. This was the second part of their strategy: shunning the normal radio and video single route to build an audience their own way. They said they ’d keep us out on the road and that ’s exactly what we wanted to hear so we decided to go with them. (Douglas) Martinez, vocals, scratching P-Nut (Aaron Wills), bass Chad Sexton, drums.įormed around 1991 in Omaha, Nebraska signed with Capricorn/Mercury Records in 1991 released debut album, Music, 1993 released Grassroots, 1994 released 311, 1995 released Enlarged to Show Detail video, 1996 released Transistor, 1997.Īddresses: Record company -Capricorn Records, 1100 Spring Street, Suite 103, Atlanta, GA 30308. Members include Nick Hexum, vocals, guitar Tim Mahoney, guitar S.A. “They told us they wouldn ’t hassle us For the Record … In a Rational Alternative Digital interview, 311 bassist P-Nut told writer Wade Chamberlain why they signed with a smaller label. So, in 1991, they signed with Capricorn Records, a sub-label of Mercury. But they soon realized that their approach to stardom would have to be as unique as the music they made. “My life ’s goal was to get songs on the radio and be a popular singer, ” stated Hexum. When the Omaha-based group formed in 1991, they had all the ambition necessary to put them at the top of the charts. But 311 refused to conform with tradition, and the group sought more original means to achieve success. Traditionally, if radio cannot specifically identify a group ’s style of music, it is difficult for that band to receive airplay. “Hexum, singer and guitarist for the rock/reggae/hip-hop band 311, explained that his surprise stemmed from the fact that the group is a hybrid of different musical genres. Considine in Guitar World magazine, “I guess I ’m kind of surprised that we ’re getting as much play as we are.
Nick Hexum expressed his view of 311 ’s popularity to J.D.
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